As Social Facilitators we love creating new business models because it’s such a great way to turn inspiration into action. It’s a fantastic, fast and effective way to discover how to develop your business and do things differently from the way you are doing them now.

The modelling process is about identifying people, organisations and businesses that are great at what they do. It’s about getting inspired and curious about how they do it and then taking their wisdom elsewhere.It’s about applying the insights we gain from others to help us get better at what we do.

Modelling requires us to have 3 things:

Humility to recognise there are people out there doing things better than us.

Curiosity and confidence to reach out and ask others to share what they know.

Courage to bring our learning into to our own organisation and lives.

Modelling is a key element in our work as Social Facilitators.

We have made it our mission to take our inspiration from all sorts of strange and wonderful things, and from places that you don’t normally associate with business.

We love Modelling the very best people who push boundaries, and enjoy being original and innovative.

Which is where The Beatles come in. I have loved The Beatles for as long as I can remember, and over the years I’ve learned all sorts of things about how and why they did what they did.

6 Things I learned from The Beatles about Business:

1. Have a compelling Purpose

Purpose is what gets you started and is the thing that is left when you have finished.

It’s what gets out of bed in the morning and it’s why you do what you do. It’s your motivation.

And here’s the really cool thing about a compelling Purpose. It’s also your legacy.

When all the music’s been made. When all the songs have been sung. It lives on beyond you and beyond your efforts.

The Beatles had a really compelling Purpose, something that nobody else thought was possible at the time. What was it? To be bigger than Elvis.

2. Have a unique Identity

From the outset The Beatles had a clear sense of who they were.

The very first songs written by John and Paul were recorded in a notebook as ‘another Lennon/McCartney composition’.

Writing their own songs was a key differentiator from the start.

Adopting a joint writing credit, regardless of who wrote the song, enabled two distinct songwriters to create independently and develop collaboratively.

And whilst their music developed, and they innovated at breakneck speed, the Beatles Identity was always underpinned by another Lennon/McCartney composition.

3. Bring your Values to work

Paul McCartney was once asked to explain the Beatles’ success. His answer makes clear the importance of their work ethic.

” We were twice as successful as other people, because we worked twice as hard”.

13 original albums released in 7 years and over 200 original songs.

And that’s before we start thinking about the films, the tours, the TV and radio appearances, the books and the solo projects.

No wonder Malcolm Gladwell features them in making his case for genius resting on the hard work of 10,000 hours of practice.

What sets The Beatles apart is having done the practice, and reached the top, they maintained the pace.

Because they believed in what they were doing, and they loved what they did.

4. Apply all your Capabilities to the common good

John Lennon was once asked whether he thought Ringo was the best drummer in the world.

His answer is both amusing and unkind. And yet it masks a deeper truth:

“Ringo’s not even the best drummer in The Beatles”.

Now, Paul McCartney’s a multi-talented musician who competently plays drums on more Beatles tracks than you might imagine.

And Ringo is a really good drummer. Yet the role he played in the band extended beyond the drums.

He was both peacemaker and comic.

And the long term friendships he maintained with them all, led to him being the only Beatle to have played on solo recordings of each of the others.

5. Consistent Behaviours Drive Performance

One behaviour underpins what The Beatles were all about from the very start.

And it’s their curiosity.

The same desire that led them to to seek out the latest Buddy Holly records in ’57 led them to spend time with Jimi Hendrix in ’67.

Curiosity fuelled their creativity and sparked the ideas that drove them forward.

6.Embrace the Environment Around You

The influence of American music landing in Liverpool from the transatlantic ships that docked there was profound.

And so was the creative melting-pot that the Beatles were central to in mid-60’s London.

And yet the most important Environment that shaped the Beatles development was the studio in which they recorded at Abbey Road.

This was the place where the magic came together. Where their ideas became reality.

And where their dreams came true.

It was where they became bigger than Elvis.